robyn

Social Media marketing is in our books one of the most important marketing channels to communicate your services to your core target audience.  It is also an excellent channel to create brand awareness and educate your potential customer of your services and your relevance in their lives.  More than ever, social media is playing a … Read more

There are so many inspiring stories of famous women – women who stood out – struggled forward to make a difference and after serious perseverance and personal sacrifice managed to realize their dream of making a difference to this world we live in.   Well as my friend, associate, colleague and advocate for Women Entrepreneurs – Gwen … Read more

Nobody really wants to face putting their prices up when you’re knee deep in a troubled economy or they haven’t had  good sales year themselves.   It’s risky business!  You risk alienating customers you already can’t afford to loose, you also leave yourself vulnerable to competitor price jousting or in heavy retail – price wars … Read more

Corporates have a different take on this subject – and that is not what this blog is about.  This post is written in sympathy or empathy for the confused entrepreneur.  The person who vacillates between accepting client’s friend requests on their personal Facebook profile and then on a ‘bad day’ declines the outreach of connectivity.  … Read more

I met with a client this week and asked her very important question… What is your story? She initially said she didn’t have one.  She is health and wellness professional offering her clients support in the weightloss arena.  No she is not a multilevel business.  She sells physical and mental support in loosing between 15-50kgs. … Read more

Do you find yourself questioning why life treats you ‘badly’?  Why every relationship, barring a precious few don’t yield what you’re searching for?  Are you left wondering why your business is not taking off at the speed you’d like it to or why – no matter what – whatever you do, wherever you go, no … Read more

WhatsApp – you either love it – or hate it! Either way – it seems to be the most economical way for entrepreneurs to communicate to their close contacts! Let’s unpack it a bit. So a few basics about WhatsApp Messager – if you didn’t know – it’s freeware and cross-platform messaging service for smartphones. … Read more

So on Friday I spent the day with my client Bon Courage Wine Estate and watched how the whole family got their hands dirty harvesting their 2017 seasonal crop.  It got me thinking about the words ‘harvest time’ and what it means to us as entrepreneurs. If we start off at the dictionary – the words ‘harvest … Read more

Today I walked past a sales woman shouting like a banshee in a shopping centre in the suburbs. Everyone walking past her gave her a wide berth.   Pity because the concept she was doing her best to ‘hard sell’ was for a great cause!  Her hard sell strategy was lost on all her passing … Read more

We’re offering entrepreneurs and start ups – a basic marketing strategy for 2017.   1st Gear Marketing Strategy   Target audience  Location Strategy Brand Positioning How to reach your audience R2,000 – once off payment This strategy is desgined to give you the confidence to know how and where to communicate your brand and offering.  It will … Read more