robyn 
Who is developing a personal brand using social media?
Who naturally shares industry content?
Who is the public face of your company, either in their role (speaking engagements, PR, etc.) or number of social media connections?
Who is enthusiastic about your industry and the company?
After working with many clients in the product and service industry, we know how tempting it is to them to want to shout out their amazing goods and services from the rooftops. They have a few followers on social media, and they think that this would be the perfect place to ‘sell’ their products and … Read more
So I’ve been watching and listening as many small businesses go out of business during the pandemic. And it’s been bugging me. Yes it’s trying times, yes there’s a massive economic crisis. Yes people are unemployed. (that’s another blog entirely) Yes, there’s trauma and suffering, yes there’s been mass lockdown laws and regulations that have … Read more
Marketing for me has always been all about the customer. My philosophy is to build your whole business around your customer’s world for without them you and your business would be nowhere. I have watched too many companies go about business as if they believe themselves to be indispensable in the customer’s life and in … Read more
Sales and marketing are disciples of the same Master…the customer. Sales and marketing are two business functions within a company that ultimately impact how you make your revenue. They both focus on attracting new customer energies, manifesting increased revenue and building mutually beneficial relationships. Marketing is the discipline and action taken to place your business’s … Read more
Mistakes are great – if we’re learning from them right? That’s key – learning from our mistakes is the catalyst for growth. It’s what separates rookies from serial entrepreneurs. Marketing for entrepreneurs is a passion of ours – helping business realize their potential by helping them develop a communications road map for their business is … Read more
Words are immensely powerful! Spoken, written, or our thoughts – the power words wield over our lives can be seen since the beginning of time. ‘In the beginning, was the Word, and the Word was with God, and the Word was God.’ Powerful words written in the Bible – John 1.1. This verse itself has a lesson … Read more
I’ve been guided to write about the unwritten laws that I have experienced on my journey as an entrepreneur. These laws – whilst not mainstream legal, religious or business laws are laws of the heart, mind and soul and bear a remarkable impact on your growth as a person and as a business owner. … Read more
Let’s face it – it’s the politics today, criminal activity in our neighbourhood tomorrow, a natural weather disaster the following week, the increased petrol price next month… there’s always going to be something that’s going to make people anxious and hesitant to invest or do business right then at that red hot minute. The truth … Read more
Your world has been through a lot of turmoil recently, with having to adapt to working from home, children conducting school at home, living in confined spaces, needing to be productive with seemingly many distractions. Your emotions appear to be all over the place, one minute happy and appreciating the moment and the next angry … Read more