Sunday Review: 7 Business & Marketing Lessons Worth Taking Into Monday
Seven days. Seven observations. One question: what should businesses do differently next week? There is a danger in marketing of becoming so
18 October 2026
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Practical thinking on strategy, marketing and growing a business in South Africa.
Seven days. Seven observations. One question: what should businesses do differently next week? There is a danger in marketing of becoming so
South African customers haven’t stopped spending — but they have become far more selective about where their money goes. For small businesses, that means the answer isn’t necessarily…
Would your customers put their own reputation on the line by recommending your business? The latest ranking of South Africa’s most recommended brands shows that trust, consistency and…
South African entrepreneurs are entering December 2026 in a landscape unlike any we’ve seen before — cautious consumers, rising emotional fatigue, tighter budgets, and a growing hunger for…
There was a time when posting beautiful photos and catchy captions could get you noticed — and maybe even bring in a few solid enquiries. But that time…
For someone who has spent the last 35+ years in marketing — and over 12 of those running my own agency — you’d think I’d have all the…
Let’s face it: cold calling is intrusive. It’s outdated, anxiety-inducing, and fundamentally misaligned with the way humans want to connect today. At Word on the Street Media, we…
When it comes to marketing, entrepreneurs rarely make decisions in a straight line. Instead, they fall into recognisable patterns of behaviour — habits, instincts, and shortcuts that influence…
1. Soulful Title (The Invitation) 2. Heartfelt Introduction (The Connection) “Have you ever felt like your soul is whispering, but you’ve been too busy to listen?” 3. Clear…
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