Blog
Practical thinking on strategy, marketing and growing a business in South Africa.
Generating an enquiry is only the beginning. This week’s Sunday Review looks at response time, follow-up, customer journeys and why marketing success depends on what happens after the customer shows interest.
Seven days. The lessons worth taking into Monday. There is always something happening in an agency. A post to approve. A campaign
This week’s Sunday Review explores seven business and marketing lessons worth taking into Monday — from customer journeys and B2B thought leadership to authenticity, prospecting and why the first question should not be “What should we post?” but “What does the business need to achieve?”
Seven days. Seven observations. One question: what should businesses do differently next week? There is a danger in marketing of becoming so
South African customers haven’t stopped spending — but they have become far more selective about where their money goes. For small businesses, that means the answer isn’t necessarily…
Would your customers put their own reputation on the line by recommending your business? The latest ranking of South Africa’s most recommended brands shows that trust, consistency and…
South African entrepreneurs are entering December 2026 in a landscape unlike any we’ve seen before — cautious consumers, rising emotional fatigue, tighter budgets, and a growing hunger for…
There was a time when posting beautiful photos and catchy captions could get you noticed — and maybe even bring in a few solid enquiries. But that time…
For someone who has spent the last 35+ years in marketing — and over 12 of those running my own agency — you’d think I’d have all the…
Street Smart Marketing
Let’s have a conversation about what’s happening in your business and where you want to grow.