Cold Calling is Dead — Stop Bugging People
Let’s face it: cold calling is intrusive. It’s outdated, anxiety-inducing, and fundamentally misaligned with the way humans want to connect today. At Word on the Street Media, we…
20 August 2025
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Practical thinking on strategy, marketing and growing a business in South Africa.
Let’s face it: cold calling is intrusive. It’s outdated, anxiety-inducing, and fundamentally misaligned with the way humans want to connect today. At Word on the Street Media, we…
When it comes to marketing, entrepreneurs rarely make decisions in a straight line. Instead, they fall into recognisable patterns of behaviour — habits, instincts, and shortcuts that influence…
1. Soulful Title (The Invitation) 2. Heartfelt Introduction (The Connection) “Have you ever felt like your soul is whispering, but you’ve been too busy to listen?” 3. Clear…
🌿 What is Conscious Marketing? Understanding the Basics Because marketing shouldn’t just sell — it should mean something. In a world filled with noise, ads, and algorithms, your…
Navigating the vibrant and ever-changing economic landscape of South Africa can feel like a rollercoaster ride for businesses right now. With consumers tightening their belts due to rising…
As a business owner, you are always looking for ways to increase your reach and build your brand. With the rise of social media, it’s easy to fall…
Let’s be honest: growing your social media following the right way takes more than pretty posts and lucky hashtags. If you’re tired of chasing vanity metrics and want…
Understanding the difference between marketing and sales is cruicial for improving business performance.
Who is developing a personal brand using social media? Who naturally shares industry content? Who is the public face of your company, either in their role (speaking engagements…
Street Smart Marketing
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