Would your customers put their own reputation on the line by recommending your business? The latest ranking of South Africa’s most recommended brands shows that trust, consistency and customer experience matter far more than clever advertising. Here’s what every business owner can learn from the brands people confidently recommend.
As a business owner, you are always looking for ways to increase your reach and build your brand. With the rise of social media, it’s easy to fall into the trap of thinking that it’s a quick fix for instant marketing results. However, social media marketing is not a magic pill that will solve all … Read more
Understanding the difference between marketing and sales is cruicial for improving business performance.
Marketing for me has always been all about the customer. My philosophy is to build your whole business around your customer’s world for without them you and your business would be nowhere. I have watched too many companies go about business as if they believe themselves to be indispensable in the customer’s life and in … Read more
Sales and marketing are disciples of the same Master…the customer. Sales and marketing are two business functions within a company that ultimately impact how you make your revenue. They both focus on attracting new customer energies, manifesting increased revenue and building mutually beneficial relationships. Marketing is the discipline and action taken to place your business’s … Read more