Marketing vs. Sales

Understanding the difference between marketing and sales is cruicial for improving business performance.

Employees Advocating for your Brand on Social Media

Who is developing a personal brand using social media?
Who naturally shares industry content?
Who is the public face of your company, either in their role (speaking engagements, PR, etc.) or number of social media connections?
Who is enthusiastic about your industry and the company?

Are they your audience or your community?

Marketing for me has always been all about the customer. My philosophy is to build your whole business around your customer’s world for without them you and your business would be nowhere. I have watched too many companies go about business as if they believe themselves to be indispensable in the customer’s life and in … Read more