Marketing vs. Sales

Understanding the difference between marketing and sales is cruicial for improving business performance.

Hard selling -why doesn’t it work on social media.

After working with many clients in the product and service industry, we know how tempting it is to them to want to shout out their amazing goods and services from the rooftops. They have a few followers on social media, and they think that this would be the perfect place to ‘sell’ their products and … Read more

Are they your audience or your community?

Marketing for me has always been all about the customer. My philosophy is to build your whole business around your customer’s world for without them you and your business would be nowhere. I have watched too many companies go about business as if they believe themselves to be indispensable in the customer’s life and in … Read more

Aligning Sales and Marketing for Conscious Entrepreneurs

Sales and marketing are disciples of the same Master…the customer. Sales and marketing are two business functions within a company that ultimately impact how you make your revenue. They both focus on attracting new customer energies, manifesting increased revenue and building mutually beneficial relationships. Marketing is the discipline and action taken to place your business’s … Read more