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Is becoming friends with your clients good for business?

pexels photo 491773Corporates have a different take on this subject – and that is not what this blog is about.  This post is written in sympathy or empathy for the confused entrepreneur. 

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Market your brand by telling your story

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I met with a client this week and asked her very important question...

What is your story?

She initially said she didn't have one.  She is health and wellness professional offering her clients support in the weightloss arena.  No she is not a multilevel business.  She sells physical and mental support in loosing between 15-50kgs.  

Excellent - I could be your market...

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Harvest time

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So on Friday I spent the day with my client Bon Courage Wine Estate and watched how the whole family got their hands dirty harvesting their 2017 seasonal crop. 

It got me thinking about the words 'harvest time' and what it means to us as entrepreneurs.  

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How to handle the marketing on your price increase

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Nobody really wants to face putting their prices up when you're knee deep in a troubled economy or they haven't had  good sales year themselves.  

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Say NO to Hard Sell and YES to Adding Value.

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Today I walked past a sales woman shouting like a banshee in a shopping centre in the suburbs.

Everyone walking past her gave her a wide berth.  

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