5 Mindful Strategies for Entrepreneurs to Thrive in South Africa’s Changing Economic Landscape

Navigating the vibrant and ever-changing economic landscape of South Africa can feel like a rollercoaster ride for businesses right now. With consumers tightening their belts due to rising inflation and living costs, companies must adapt thoughtfully and resiliently. Despite these challenges, South African consumers are still spending consistently. This opens up opportunities for businesses willing to connect authentically and provide real value.

Marketing vs. Sales

Understanding the difference between marketing and sales is cruicial for improving business performance.

Employees Advocating for your Brand on Social Media

Who is developing a personal brand using social media?
Who naturally shares industry content?
Who is the public face of your company, either in their role (speaking engagements, PR, etc.) or number of social media connections?
Who is enthusiastic about your industry and the company?

Hard selling -why doesn’t it work on social media.

After working with many clients in the product and service industry, we know how tempting it is to them to want to shout out their amazing goods and services from the rooftops. They have a few followers on social media, and they think that this would be the perfect place to ‘sell’ their products and … Read more

Take stock and realign for your customer’s needs

So I’ve been watching and listening as many small businesses go out of business during the pandemic. And it’s been bugging me. Yes it’s trying times, yes there’s a massive economic crisis. Yes people are unemployed. (that’s another blog entirely) Yes, there’s trauma and suffering, yes there’s been mass lockdown laws and regulations that have … Read more

Are they your audience or your community?

Marketing for me has always been all about the customer. My philosophy is to build your whole business around your customer’s world for without them you and your business would be nowhere. I have watched too many companies go about business as if they believe themselves to be indispensable in the customer’s life and in … Read more

Aligning Sales and Marketing for Conscious Entrepreneurs

Sales and marketing are disciples of the same Master…the customer. Sales and marketing are two business functions within a company that ultimately impact how you make your revenue. They both focus on attracting new customer energies, manifesting increased revenue and building mutually beneficial relationships. Marketing is the discipline and action taken to place your business’s … Read more

Rookie Marketing Mistakes made by Entrepreneurs

Mistakes are great – if we’re learning from them right?  That’s key – learning from our mistakes is the catalyst for growth.  It’s what separates rookies from serial entrepreneurs. Marketing for entrepreneurs is a passion of ours – helping business realize their potential by helping them develop a communications road map for their business is … Read more