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For someone who has spent the last 35+ years in marketing — and over 12 of those running my own agency — you’d think I’d have all the answers when it comes to marketing myself. But the truth? After recently parting ways with a few clients, I found myself sitting in an uncomfortable space. A … Read more

Let’s face it: cold calling is intrusive. It’s outdated, anxiety-inducing, and fundamentally misaligned with the way humans want to connect today. At Word on the Street Media, we believe in conscious marketing — and cold calling isn’t it.

When it comes to marketing, entrepreneurs rarely make decisions in a straight line. Instead, they fall into recognisable patterns of behaviour — habits, instincts, and shortcuts that influence how they approach visibility, growth, and customer connection. Some of these patterns drive success, while others quietly hold businesses back.

By noticing these recurring tendencies, entrepreneurs can better understand their decision-making and begin shifting from reactive choices to intentional, results-driven marketing. 

Here we share 8 common patterns entrepreneurs display when making decisions about marketing their businesses.

1. Soulful Title (The Invitation) 2. Heartfelt Introduction (The Connection) “Have you ever felt like your soul is whispering, but you’ve been too busy to listen?” 3. Clear Purpose (The Message) 4. Sacred Structure (The Flow) 5. Authentic Voice (The Transmission) 6. Soul Nourishment (The Takeaway) “What would shift if I truly believed I was … Read more

🌿 What is Conscious Marketing? Understanding the Basics Because marketing shouldn’t just sell — it should mean something. In a world filled with noise, ads, and algorithms, your audience isn’t just looking for another product or promotion — they’re looking for meaning, values, and connection. That’s where conscious marketing comes in. At Word on the Street … Read more

Navigating the vibrant and ever-changing economic landscape of South Africa can feel like a rollercoaster ride for businesses right now. With consumers tightening their belts due to rising inflation and living costs, companies must adapt thoughtfully and resiliently. Despite these challenges, South African consumers are still spending consistently. This opens up opportunities for businesses willing to connect authentically and provide real value.