đżÂ What is Conscious Marketing? Understanding the Basics Because marketing shouldn’t just sell â it should mean something. In a world filled with noise, ads, and algorithms, your audience isnât just looking for another product or promotion â theyâre looking for meaning, values, and connection. Thatâs where conscious marketing comes in. At Word on the Street … Read more
Navigating the vibrant and ever-changing economic landscape of South Africa can feel like a rollercoaster ride for businesses right now. With consumers tightening their belts due to rising inflation and living costs, companies must adapt thoughtfully and resiliently. Despite these challenges, South African consumers are still spending consistently. This opens up opportunities for businesses willing to connect authentically and provide real value.
As a business owner, you are always looking for ways to increase your reach and build your brand. With the rise of social media, it’s easy to fall into the trap of thinking that it’s a quick fix for instant marketing results. However, social media marketing is not a magic pill that will solve all … Read more
Letâs be honest: growing your social media following the right way takes more than pretty posts and lucky hashtags. If youâre tired of chasing vanity metrics and want to build a genuine, engaged audience that converts into real leads or loyal clients â this is for you. At Word on the Street Media, we help … Read more
Understanding the difference between marketing and sales is cruicial for improving business performance.
Who is developing a personal brand using social media?
Who naturally shares industry content?
Who is the public face of your company, either in their role (speaking engagements, PR, etc.) or number of social media connections?
Who is enthusiastic about your industry and the company?
After working with many clients in the product and service industry, we know how tempting it is to them to want to shout out their amazing goods and services from the rooftops. They have a few followers on social media, and they think that this would be the perfect place to âsellâ their products and … Read more
So I’ve been watching and listening as many small businesses go out of business during the pandemic. And it’s been bugging me. Yes it’s trying times, yes there’s a massive economic crisis. Yes people are unemployed. (that’s another blog entirely) Yes, there’s trauma and suffering, yes there’s been mass lockdown laws and regulations that have … Read more
Marketing for me has always been all about the customer. My philosophy is to build your whole business around your customer’s world for without them you and your business would be nowhere. I have watched too many companies go about business as if they believe themselves to be indispensable in the customer’s life and in … Read more
Sales and marketing are disciples of the same Master…the customer. Sales and marketing are two business functions within a company that ultimately impact how you make your revenue. They both focus on attracting new customer energies, manifesting increased revenue and building mutually beneficial relationships. Marketing is the discipline and action taken to place your business’s … Read more