Mistakes are great - if we're learning from them right? That's key - learning from our mistakes is the catalyst for growth. It's what separates rookies from serial entrepreneurs.
Marketing for entrepreneurs is a passion of ours - helping business realize their potential by helping them develop a communications road map for their business is what excites us - watching that said client roll it out and succeeding is I'm sure - better than winning the lottery! When a business fails there are only three areas one looks to - financial management, operational flow and marketing strategy. It's no good looking to the finances and operational flow of the business but ignoring or avoiding the marketing aspects of your business - that's just a disaster waiting to happen. Stopping or avoiding marketing has been likened to a business man winking in the dark at his wife - he knows what he's doing but his poor wife or partner is none the wiser! Lost energy and lost intent! I do also just want to also share a sentiment the same boss taught me - feeling that you're doing the wrong thing in marketing your business and doing it anyway because you don't know how to correct it is a missed opportunity to grow and shine...In his book - there were never any problems - only opportunities to grow and shine! So with this in mind - let's look at a few rookie marketing mistakes we've come across in our time in entrepreneurville:-
- Entrepreneurs developing a brand for themselves - instead of their customer
- Not having a set brand voice, tone, language and style for your brand.
- Not knowing who your target audience is
- Not knowing what your target audience needs and wants from your brand or business.
- Not truly knowing and understanding your bulls eye target audience's lifestyle and life-stage and tailor making your communications to the key touch-points of their traditions, habits and rituals.
- Not knowing what mediums are consumed and used by your bulls eye target audience.
- Not having a location marketing strategy - 5-10 km radius in and around your business pin point.
- Not having a retail / sales strategy designed to bring cash into your business on a regular basis.
- Not measuring return on investment properly.
- Not reviewing and regrouping on a campaign in order to learn from mistakes and takeouts.
- Not willing to try something new - risk adverse means growth adverse.
- Spamming with - especially on social media and inboxes.
- No call to action - what do you want your customer to do next?
- Entrepreneurs try do wear too many hats - trying to do it all themselves and they end up being jack of all trades and master of none - this is reflected in the growth of their business and their sales figures at the end of the year.
It's easy to sit in a stone house and throw stones - but then again - I'm not in a stone house - I'm in the same glass house that my clients own - I own two of my own businesses - and yes - it's hard to market your own business, but there in lies the secret - don't do it by yourself - get help... #Wordonthestreet is that marketing your own business is not for sissies...I concur...get help. Contact Robyn Lambrick at Word on the Street Media 064 135 9719 - Marketing support for Entrepreneurs.